1st June 2017

When Amazon Alexa was first released in 2014, there was much uncertainty about how well this 'Siri-like' phenomenon would take off, how it would shape daily life and how many useful skills it would be able to perform. However, within just a few years of its existence, Amazon Alexa is becoming a household item, with 11 million devices sold by the start of this year.

To date, Amazon's intelligent personal assistant, Alexa, has been used for voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic and other real-time information.

The number of Alexa 'skills' and applications is growing rapidly but is there relevance for the business of insurance?

We believe so.

Take a look at our prototype integration of the Strata insurance retail solution with Amazon Alexa.

Conversing with Alexa, insurance customers will be able to interrogate and amend their insurance policy details.

Alexa is perfectly primed to meet changing customer needs and make insurance policies more accessible.

It offers a simple to use, 'always-on' service, enabling customers to question their insurance policy and make mid-term adjustments, including updating their vehicle type or address, from the comfort of their own home.

Customers do not need passwords to speak to Alexa and, rather than processing details as inputted in traditional data forms or via a contact centre, Alexa offers a natural, conversational approach to retrieving policy user information.

As demand increases to make insurance more accessible and transparent to consumers, CDL's integration with Alexa represents a real breakthrough for insurers who wish to offer an easier, quicker and more user-friendly experience to their customers.