company:

Autonet Insurance

spokesperson:

Glynn Keeling – Chairman

statement:

"CDL has always kept us one step ahead of the game, successfully evolving its system to meet the demands of a changing marketplace"

key points:

• best of breed online and aggregator solutions
• resilient platform
• integration of online and back office systems
• control over online pricing in real time
• self service functionality

about Autonet:

Autonet is the UK's largest van insurance broker, with over 100,000 van clients on its books. Based in Stoke on Trent, it employs over 400 staff, and its success in its chosen niche has seen it win a number of industry awards.

the challenge

Autonet launched with an ambition to become the market leader in van insurance and they were equally clear on what they wanted from their IT system. Maximum resilience and 'uptime', as well as the ability to compete online were key.

"The CDL platform is known for its robustness and was the obvious solution for us," explains Glynn Keeling. "Moreover, we had confidence in CDL to move with the market, and have found they have consistently developed market leading solutions for the online and aggregator environment."

the solution

Today, online enquiries account for 75% of Autonet's business and the strength of CDL's web solutions have enabled the broker to achieve high rates of conversion and growth.

Online enquiries are fully integrated with the back office, enabling Autonet operators to quickly follow up on enquiries, and the company has the flexibility to adapt its own web front end as needed.

It also takes advantage of powerful solutions for competing on aggregator sites, such as Real Time Pricing, which gives the broker the flexibility to adjust pricing in a live environment.

Finally, CDL has supported Autonet in building its own aggregator solution.

the benefits

Working with CDL has assisted Autonet in establishing itself as a market leading van broker and given it the IT tools to compete effectively.

"The CDL platform is widely used by insurance companies, enabling us to access their rates easily," explains Glynn. "Customers in turn know they can turn to Autonet for the best deals, and those who wish to do so can complete their insurance purchase online as the system offers a full self-service solution.

"Ultimately, working with CDL gives us the confidence that we are working with a partner with the technical expertise to develop powerful software to meet our needs and those of the marketplace."