company:

Ageas Insurance Solutions

spokesperson:

Andy Watson - Managing Director, Retail

statement:

"The CDL solution offers a powerful platform for affinity-based business"

key points:

• high productivity operation
• managing multiple affinities
• online and call centre efficiencies
• real time pricing

about Ageas:

Ageas Insurance Solutions is one of the UK's leading personal lines insurance brokers, employing almost 500 people in North Staffordshire. It is part of Ageas UK, recognised for delivering consistent and high-quality customer experiences.

the challenge

As a high volume retail insurance operation, Ageas required a partner that would enable it to service a range of ring-fenced affinities and white label relationships. At the same time, customer service is paramount to Ageas, and a system was required that could support a positive online and call centre experience.

"Affinity business has been key to our growth strategy and it was vital for us that our IT partner could provide a sophisticated solution to manage multiple brands," explains Andy Watson.

the solution

For Ageas, the CDL solution has proven both robust and highly scalable. Its database supports powerful management of affinity relationships, delivering extensive functionality to tailor rates, fees, payment plans, optional extras and branded documentation.

CDL has also been able to provide the hardware, infrastructure and consultancy to support enormous online traffic for affinities competing on aggregator websites. Moreover, solutions such as real time pricing have helped Ageas remain competitive online by providing the capability to adjust pricing in real time.

the benefits

"In the affinity marketplace, IT solutions that enable you to remain competitive are vital. The CDL solution has delivered great efficiency and productivity gains, as well as a way of competing effectively on aggregator sites. As a result, we are a sizeable and growing operation - and employer - in Staffordshire," concludes Watson.