7th December 2020

LV= Broker has switched to CDL's cloud-based Insurer Hosted Pricing (IHP) solution, signing a five-year deal that will enhance its control and agility to market, giving brokers faster and more reliable access to the latest competitive products.

Hosted on the world's most comprehensive and broadly adopted cloud platform, Amazon Web Services (AWS), the CDL Proteus IHP hub enables LV= Broker to make modifications to product and pricing strategies in real-time, allowing the broker community to instantly respond to changes in market conditions. Using the hub's enrichment service, the insurer is able to make more intelligent rating decisions based on extensive industry data and streamline the customer journey.

LV= Broker is now able to easily expand its cloud infrastructure to accommodate additional partners and products, significantly increasing opportunities to drive growth and profitability for its broker partners.

Mike Crane, Managing Director at LV= Broker, added: "We have a long history of working together with CDL, so we trusted them to deliver when we were looking for a partner to help us improve our IHP offering. The cloud-hosted Proteus IHP platform is flexible and scalable and will allow our broker partners to see immediate rate benefits."

The IHP solution is integrated with the UK's major software houses, ensuring full market distribution and LV= Broker is using the Proteus Alerts Service which automatically sends email alerts when specific thresholds are triggered within the hub allowing the insurer to take immediate action.

CDL's Chief Executive Officer, Nigel Phillips, said: "AWS cloud-hosting enables us to ensure our IHP solutions provide unrivalled resilience and scalability, and CDL Proteus is already delivering compelling results for our insurer partners in this space. We are thrilled LV= has chosen to extend its use of Proteus in the cloud and we are confident that the broker community will benefit from this strengthened relationship."