William Hughes - CEO
"A core part of our management buy-out was the strength of the CDL platform"
- effective partnership approach
- customer service experience
- powerful online capability
- competitive edge
- expanding personal lines
about Devitt Insurance:
Devitt is an established and admired intermediary in the personal lines sector, working with insurers to provide the best product offering to customers, and striving to provide excellent customer service through investment in technology and people.
It is a leading player in the motorcycle insurance market, with a host of affinity relationships including BMW and the Post Office.
When the team at Devitt decided on a management buy-out, they required a robust business plan and a robust IT system to support it.
As longstanding users of the CDL system, the management team had confidence in CDL's ability to meet market and business needs.
"Insurance will always be a fiercely competitive marketplace and it's far easier to thrive if you have an IT partner that can enhance your efficiency and profitability - including in the online arena," explains William Hughes. "That's what we have always looked for CDL to do."
The CDL solution offers a number of advantages for Devitt's operation. Motorcycle EDI is provided across the panel and the system accommodates call centre, online and affinity business on a single database. For customers, this means speed and accuracy of product access and a positive brand experience, whatever the channel. For Devitt, it avoids duplication of data and ensures efficient processing and reporting.
CDL also offered a number of advantages for the online business, enabling Devitt to easily tailor its own web front end and implementing 'real time pricing' so Devitt could compete on price comparison websites by adjusting pricing in a live environment.
"CDL provides powerful solutions for a high volume insurance retail business and has always been quick to introduce innovations in tune with market requirements. Their system therefore provides the ideal platform to take our business forward."
In working with Devitt Insurance as a strategic business partner, CDL is able to support the company's plans for business growth and profitability.
"The CDL system has always proved able to expand with us in the past as we added new lines and business, and we are confident that it will continue to do so," concludes Hughes.